An Insight Into The Successful Career Of Luiz Carlos Trabuco Cappi

In his role as the president of the Bradesco Bank, Luiz Carlos Trabuco Cappi presents a personality of being more than an executive. For the seventy years the bank has been in existence, Luiz Carlos Trabuco Cappi comes in as the fourth person to be president of the entity. He has driven the bank since 2009 under unquestionable leadership leading it to be Latin America’s largest financial institution.

Luiz Carlos was born in Marilia, a place the legendary former Bradesco’s president was born. He has a Bradesco culture in him, possessing a style of doing things common to other central leaders of the bank. Luiz Carlos Trabuco Cappi graduated from the Faculty of Philosophy, Sciences, and Letters from the University of Sao Paulo. Besides, he holds a post-graduate degree from the Sao Paulo’s School of Sociology and Politics.

Cappi began his career at the bank at the age of eighteen in 1969. He crossed through diverse positions in the entity for the four decades between the time he joined the bank to his appointment as the president. He was appointed the department director in 1984 after which he was promoted to Managing Director Executive in 1998.


His exemplary performance has seen him rise to be the executive vice president of the bank. He took over Bradesco Seguros management in 2003, a position he held till he was appointed the bank’s president.

Under Luiz Cappi’s management, Bradesco Seguros performance attained a high level. For six years, the company’s size doubled from an asset base of R $ 32 billion in 2003 to R $ 78 billion in the financial year ending 2008. Under his leadership during the first full fiscal year, the return on equity rose from 22% to 29%. Through his mandate, the rate never went below 27%. The bank’s participation regarding the group’s results rose from 26% to 35%.

Luiz Carlos Trabuco Cappi, throughout his career, is known to be a performer. He took over the Bradesco Bank at a time it faced several economic challenges which threatened its continued existence. Through his experience in various divisions in finance, determination, hard work, leadership qualities and efficiency, he steered the bank back to being a leader in the market.

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Luiz Carlos Trabuco Cappi Continues To Flourish Within The Bradesco Family

The Bradesco banking brand likes to think of itself as a community with the majority of its employees coming from within the company and working their way up to positions of responsibility. As a sign of the success of the majority who have pushed themselves forward to executive level, the Bradesco Banking Group recently installed Luiz Carlos Trabuco Cappi as the President of the banking operations of the brand as it moves into the latest stage of its development as a global financial institution.

Like the Bradesco banking group itself, Luiz Carlos Trabuco Cappi was born in the city of Marilia, Brazil and grew up attending college at the University of Sao Paulo. After completing his education, Trabuco made his way to the Bradesco Banking Group to begin his career and has remained a loyal and committed member of the team ever since; the Bradesco Bank is one of the leading financial institutions in Brazil, a position which was confirmed when Luis Carlos Trabuco Cappi made the decision to complete a deal to purchase the Brazilian branches of the global banking giant HSBC soon after arriving at the company as President.

Read more: Next Bradesco president to leave the bank’s board of directors, Says Trabuco

There can be few global financial leaders who have proven themselves to be so effective in building an individual brand as Trabuco Cappi as he approached a half-century of time with the Bradesco Banking Group. During the first decade of the 21st-century, the President of the bank found a high level of success providing his services as the Vice-President of the institution responsible for the insurance and pensions division which twice saw him named Brazil’s Insurance Personality of the Year. In 2009, Luis Carlos Trabuco Cappi was appointed President of the Bradesco Bank and would later assume even more responsibility for the leadership of the company when he took over the role of Chair of the Board of Directors in 2017 and became the overall leader of the brand.

In 2018, the latest succession of the Bradesco brand will take place as Luis Carlos Trabuco Cappi has made the decision to stand down from the company and depart for a new career as part of a constitutional decision which stated the President of the group must be 65 or younger. There have been many chances for Luiz Carlos Trabuco Cappi to leave the Bradesco brand but he turned down chances to join the Brazilian government as Finance Minister and other companies in senior positions because of the loyalty he felt to the brand.

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